OREGON: Adventist TV Network
to Purchase Portland Station
etter Life Broadcasting Network has signed an agreement with a low-power digital station in the Portland, Oregon area to purchase and dedicate the station to Christian programming.
Based in Grants Pass, Oregon, the Better Life Broadcasting Network is a Seventh-day Adventist, non-profit television station dedicated to providing Christian programming for the Southern Oregon and Northern California regions.
Ron Davis, manager of Better Life, says he received a phone call from the owner of the Portland station, explaining that he wanted to sell to Better Life because he had witnessed its mission via its programming. The Davis’s had been waiting for such an opportunity, but the costs of regional stations had been too high—most were in the millions. But the Portland station settled on a remarkable price of $700,000.
The addition of the Portland station to the Better Life Broadcast network will add a potential 2 million viewers in four counties of Central and Western Oregon and one in Southern Washington.
Better Life programming will now be available in most of western and central Oregon, in partial fulfillment of what Better Life calls “Project Oregon”—a goal dedicated to reaching all of Oregon and Northern California with Christian programming. According to a survey Davis initiated, churches grow faster in areas where Christian broadcast is available—the churches in the viewing area experience 40% more growth than those outside of it.
“I believe in Christian television,” said Davis. “It’s an excellent tool to evangelize members of the Christian faith.” Better Life has until October 22, 2009 to raise the needed funds to complete the purchase. “We believe we are fulfilling God’s mission,” said Davis. “We believe the Lord is coming soon and we need to get the message out to as many as possible as soon as possible.” —BLBN/AR Staff