ADRA’s Antiviolence Campaign Succeeding
EndItNow is global effort

ALAWIAN NATIONAL and regional leaders, and thousands of community members, participated in a 15-day campaign to end gender-based violence in December 2009.

The campaign is part of the Seventh-day Adventist Church’s global antiviolence campaign, EndItNow, coordinated by the Women’s Ministries Department and the Adventist Development and Relief Agency (ADRA).

The campaign’s closing ceremony reached 20-plus villages in the Mulanje District of southern Malawi and included awareness-raising poems, songs, dances, and dramatic presentations.
“The campaign has helped to sensitize people to understand their rights,” said ADRA’s Women Empowerment Project (WEP) manager, Andiyesa Mhango. “There are laws in place to protect those rights, and [a] need to report any abuses of those rights to the relevant authorities.”

ENDITNOW REACHES MALAWI: A 15-day antiviolence campaign in Malawi gathered support from thousands of local supporters and national and local leadership. Community members participated in a one-mile march promoting an end to violence against women and girls. [Photo: ADRA/Malawi]
The WEP has been active in Mulanje since April 2007, working to empower women, promote health and basic rights, and help establish personal means of income.
Representatives from the Malawian Ministry of Gender, Child Welfare, 
and Community Services; the National Initiative for Civic Education; and the Mulanje District Police attended the closing ceremonies.

Gideon Mothisa, guest of honor and district labor officer for the Mulanje District, thanked ADRA for its leadership in the campaign and urged fellow representatives to take a stand against violence. Participants also took part in a mile-long march, carrying banners and signs promoting human rights and the elimination of violence against women.

ADRA programs director Michael Usi commended the representatives and community members for their efforts to curb gender-based violence and promised that ADRA would continue to work with local organizations and communities in order to reduce 
violence in the surrounding areas.

EndItNow was launched in October 2009 and is currently collecting 1 million signatures from supporters in 200 countries and territories, which will be presented to the United Nations. 

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