News Kids Make the Difference
Without them, we might not be so good at getting the word out.
he keywords ‘only’ and ‘99 cents’ seem to be effective,” explains Tyler Roberts, 14, of Louisville, Kentucky, on what wordage makes a sale more appealing. His colleague, 14-year-old Rashed Mattison, agrees.
These young men are news kids—two of 12 young men and women, mostly teens—who work in six-hour shifts to sell Adventist Review
produced on site every day of GC session. You read that right. Though the Adventist Review
is normally a weekly publication, during session it goes from a weekly to a daily.
NEWS KIDS: Siblings Regina and Rashad Mattison from Ellenwood, Georgia, are two of 12 teens selling Adventist Review daily Bulletins during GC session. [Joel D. Springer/Adventist Review]
“They have gone beyond my expectations,” says Robert Samms, who supervises the news kids alongside Adventist Review
marketing director Claude Richli. Projections at the time of this mid-session writing (June 28) indicate sales are more than one third of the way to reaching Richli’s goal of $10,000.
are vital links to the inner workings of the business sessions, and also contain beautifully illustrated pictorials capturing the best moments of all the worship and music programs.
“There is just enough information, but they’re also very entertaining,” says Heidemarie Klingeberg from Germany. Her husband, Friedhelm, concurred: “They are not so fat, but effective.”
Each daily Bulletin
costs $2, though if customers opt for a special session-only yearly subscription rate of $29.95 in North America (the normal rate is $36.95), they receive all eight session Bulletins
at a cost of 99 cents per issue. But even with that bargain offer, many customers were interested in buying single Bulletins
No. 2 with new GC president Ted Wilson on the cover is a big seller.
Gielle Kuhn, 14, of Berrien Springs, Michigan, worked alongside 17-year-old Atlanta resident O’Brien Harris in the busy concourse walkway of the congress center. Gielle, who has never worked in sales before, felt that selling the magazines grew more natural after a while. “It’s good news,” she says, describing the publication. “And a good magazine.”
One successful sale was made to Juan Carlos Nina, an occasional AR Online
reader from Colombia, South America, who bought the latest edition that arrived that morning.
“I like to be updated with the latest information,” he says. “I also want to keep this to commemorate this special occasion.”
Each news kid is invaluable to the Adventist Review
operation during the session. “They are all doing so well,” says main floor booth supervisor Johnson Christian. “They’re all very cooperative, and I’m very proud of them.”
Wilona Karmabadi, markeking director and editorial director of