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Nominated for Awards

National Religious Broadcasters says Adventist ministry shines in two categories

BY MARK A. KELLNER, news editor

A Seventh-day Adventist-supporting broadcast ministry is a finalist in the categories of Best Television Commercial and Best Television Mixed Media Campaign for a 2012 National Religious Broadcasters (NRB) Media Awards.

JAW-DROPPING: Frame from a television spot produced by Amazing Facts, an Adventist television ministry nominated for a Best Television Commerical award from the National Religious Broadcasters. Awards will be given in Nashville, Tennessee, on February 21, 2012.
Nominees for best television commercial are the Billy Graham Evangelistic Association, for “Billy Graham Library—‘Pop-up Spot’ ”; Focus on the Family, for “The ‘Bubble’ Commercial”; Need Him Ministries, for “Chat About Jesus”; and Amazing Facts, for “Jaw-dropping Commercial.”

On its Web site, the NRB listed these criteria for a winning television commercial, which it said should run 30 seconds or less: “While the commercial content does not need to be evangelistic or of a discipling nature, the product, service, or organization that the commercial promotes shall be wholly consistent with the Christian worldview. . . . The commercial should effectively engage the audience by using the television medium from artistic, technical, and communicative standpoints.”

In the television mixed-media category, the finalists are: Amazing Facts, for “After May 21”; Need Him Ministries, for “Chat About Jesus”; the popular “Movieguide” Web site; and the Billy Graham Evangelistic Association, for “Rock the Range.”

According to the association’s standards, “The Best Television Mixed Media Campaign must consist of four to seven executions of a common theme. Including the base television example, the campaign may include expressing the message on multiple platforms such as social media, print, radio, interactive, Web, applications, and/or direct marketing executions of the theme. Use of the ‘Four Screens’—TV, Computer, Mobile, and Environmental—is highly encouraged.”

“I’m delighted to see such excellence in the 2012 nominees,” said NRB Awards Committee chair Bob Lepine, in a statement released by the group. “These organizations and individuals have sought to honor the Lord with their talents, and we are pleased to recognize their accomplishments as finalists for these awards.”

AFTER MAY 21: Web site image from a mixed-media campaign by Amazing Facts that is also in contention for an NRB honor. [AF PHOTOS]
The awards recipients will be announced in NRB’s weekly e-mail publication, NRB Today, during January and February, leading up to the NRB Convention. The NRB 2012 Media Awards will be presented to the recipients at the Awards Reception on Tuesday, February 21, as part of the NRB 2012 Convention and Exposition at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee.

Doug Batchelor, a Seventh-day Adventist pastor and head of Amazing Facts, said the ministry was “very grateful to be nominated by the National Religious Broadcasters for these two prestigious awards. It’s a wonderful honor for a relatively small ministry like ours to be recognized alongside premier Christian organizations such as Focus on the Family and the Billy Graham Evangelistic Association. I am thankful to our dedicated media and marketing team and praise God for the added attention that we pray will translate into more souls in His kingdom.”

The National Religious Broadcasters (NRB) says it is “a nonpartisan, international association of Christian communicators whose member organizations represent millions of listeners, viewers, and readers.” The group says its “mission is to advance biblical truth; to promote media excellence; and to defend free speech.”
Amazing Facts, based in Roseville, California, says it is “a nonprofit ministry sharing the three angels’ messages of Revelation 14.”




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